Hi Reader
Between work, practices, and travel games, dinner at our house has to be healthy, fast, and on the table before somebody needs a ride.
So I comment on a lot of recipe posts. You know the move. "Comment DINNER, and I'll send you the recipe."
When I comment, I want one thing: the recipe I just watched someone make.
The accounts I keep coming back to send it right away. @realfoodwholelife is one of my favorites. The recipe shows up, and sometimes more comes with it. Last month she ran Croctober, a whole series of slow cooker dinners. One recipe turned into a month of them. For a travel-sports family, that's exactly the extra I want, and it's why I keep watching her posts.
Some accounts ask for my email first. I'm fine with that, as long as it's one tap inside Instagram and the recipe is right behind it.
Where they lose me is when it turns into work. A form. A sign-in page. Five fields to get a sheet-pan chicken. I close it and just make spaghetti. Again.
So here's the deal I'll take every time. Make it easy to say yes, then give me something worth what I gave you.
Your buyers are making the same deal. When someone comments on your post about price drops in their neighborhood, they're asking you for something. Most agents DM a link. The buyer clicks, hits a sign-in screen, and leaves. You got the comment. You never got the name.
Move the ask into the DM, where it's one tap. Then send exactly what they asked for, plus one thing they didn't.