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RealScout

The Heist

Read by over 30,000 Real Estate Professionals

Marketing playbooks for real estate agents, stolen from every industry except this one.

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ABOUT 15 HOURS AGO • 2 MIN READ

Nobody hates the service department.

Hi Reader, Yesterday I recorded my first podcast. I spent an hour on Boroughs & Burbs with two brokers, John Engel in Connecticut and Roberto Cabrera in Manhattan, and the whole episode was about one thing. How to stay in touch with your database without becoming the person they mute. We wrapped at one o'clock. At 1:11, my phone lit up. I even took a screenshot because the serendipity was just too good. I don't know Ken. No last name, no brokerage, no company. Just Ken, and my home address....

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I quickly got AI session fatigue

8 DAYS AGO • 2 MIN READ

Fifty-eight newsletters, then a check for $5,000

15 DAYS AGO • 2 MIN READ

The hood of a race car has no phone number on it

22 DAYS AGO • 2 MIN READ

Automate the data, not the message

ABOUT 1 MONTH AGO • 3 MIN READ

You're dressed for somebody else's body

ABOUT 2 MONTHS AGO • 2 MIN READ

I asked ChatGPT who the best agent was

ABOUT 2 MONTHS AGO • 2 MIN READ

The dentist never forgets. You do.

2 MONTHS AGO • 2 MIN READ

Costco loses money on purpose. Do you?

2 MONTHS AGO • 1 MIN READ

Your Friday newsletter just got robbed

2 MONTHS AGO • 1 MIN READ
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