Become a smarter real estate marketer in less than 10 minutes per week!
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Welcome to the Nurture Academy newsletter where we share battle tested growth strategies to help you consistently generate more closing. Our goal is to help you to become a smarter marketer in 10 minutes per week. In this week's playbook, we’re tackling something that keeps us up at night: Generating leads without breaking the bank!
We all know our database holds the promise of incredible ROI, but too many of us apply a "whack-a-mole" approach instead of a tried and true system. Let's dive into how top-producers are transforming their "dead-a-bases" into consistent revenue engines with automated engagement that actually works!
The closings hiding in your list?
(From the lead nurture playbook)
Imagine this scenario: Your team closes a successful transaction. Champagne is popped, keys are handed over, and everyone moves on to the next deal. Six months later, that same client refers their colleague to another agent. Two years later, they list their home with someone else. And just like that, your team has lost tens of thousands in potential commission—from people who already know and trust you.
(From the lead nurture playbook)
This isn't speculation. Research done by Tom Ferry & Revaluate reveals a staggering truth: 93% of past clients and sphere contacts end up listing with other agents due to inconsistent follow-up and disengaged databases. Across just 500,000 contacts studied, this represented $2.57 billion in lost listing volume and $50-70 million in lost commissions. Follow the playbook in this free (ungated) Guide to Automated Lead Nurture to resurrect your old leads
How to make reverse prospecting deliver ready buyers
Ever feel like you're chasing leads that go nowhere? Let me share a game-changer: reverse prospecting. Instead of hunting down cold prospects, We'll show you how to connect with buyers already interested in properties like yours. It's like fishing where the fish are actually biting. Let's transform your lead pond together.
How to use the AI revolution to help grow your personal brand
Here's a podcast interview I did with Christine George where we talked about the AI revolution and what it means for real estate professionals right now.
We dive deep into what it really means to build a personal brand in today’s world, one where AI is reshaping how we search, market, and connect. There's a strong case that brand is no longer optional. In a world of auto-generated results and intelligent agents, it’s the only thing that keeps us recognizable.
We talked about tools like Claude, ChatGPT, Perplexity, and I break down how I use each one. We also talk about how RealScout is using machine learning behind the scenes to create exceptional consumer experiences and help agents stay ahead of the curve.