🔁 Shift from Selling to Storytelling​
Skip the polished brochures. Share behind-the-scenes moments, staging wins, and real buyer stories. You’ll build trust (and interest) way faster.

🧩 Your Profile Is Not a Business Card​
Think of your profile as a landing page. Is it clear who you help? Where you work? Why someone should follow you?

📈 Don’t Just Post—Engage​
Real growth happens in DMs and comments. Set aside 10 minutes a day to reply, connect, and be social. (Remember: It’s social media.)

If you’re serious about using Instagram to actually grow your business—not just post into the void—this post is worth a read.

Get the Guide to Crushing Instagram →

How Top Agents Share Listings Without the MLS Headaches

We hear it all the time—sharing listings with buyers can be clunky.

You’re either:
– Copy-pasting long MLS links that break in text messages
– Sending screenshots that quickly get outdated
– Or juggling PDFs, emails, and client confusion

And when buyers are overwhelmed or underwhelmed, you lose momentum—and possibly the deal.

Here’s one of our favorite RealScout hacks: Search Links.

Instead of sending a clunky MLS link or a bunch of screenshots (we’ve all been there), Search Links let you create a clean, beautiful collection of homes—customized, branded, and ready to send in just a few clicks.

✅ No login required for clients

✅ Looks great on any device

✅ Takes literally 30 seconds to create

💡 Pro Tips from power users:

– Build a “Top 5 Picks” link before showings

– Text a “Next Steps” link based on buyer feedback

– Create seller comps or lifestyle groupings (“Ocean View Homes” or “Pet-Friendly Picks”)

It’s quick, easy, and shows buyers (and sellers) that you’ve got your act together.

Trust us—once you start using them, you’ll never go back to the old way.

👉 Get the Search Links Playbook »

Simple Growth Hacks

19 alternatives to "I'm just following up" Getting leads to respond to your emails takes more creativity than it used to. Our friend Jimmy Mackin recently shared this hack for switching up your comms to get your prospects attention ✋ Get the follow up gold! →

Creating content is easy, getting people to share is the hard part! Chelsea Peltz gives a master class in content creation. Start by studying the post, then study her content. You won't be sorry 🚀 Learn how to create sharable content →

Buyer Market Prediction & How Agents Can Succeed at Pitching Their Value with Gary Keller

In the latest episode of Playmakers, RealScout CEO Andrew Flachner sits down with Gary Keller, founder of Keller Williams Realty and one of the most influential minds in the industry.

Gary doesn’t do a lot of interviews—so when he does, you listen. In this rare and refreshingly candid conversation, he shares:

• His prediction for when the buyer market returns
• The real story behind KW’s private equity deal with Stone Point Capital
• Why most agents still can’t pitch their value (and how to fix it)
• The four lead gen pillars that still drive results today
• How he’s using AI + deep research to shape KW’s next chapter

And the surprising truth from Gary's perspective: it’s not lack of skill, but fear, that’s holding agents back.

Whether you're running a team, leading a brokerage, or building your business as an agent, this is one of the most insight-packed episodes we’ve released.

🎧 Listen or Watch Now:

Apple → Playmakers Podcast​

Spotify → Playmakers Podcast​

YouTube → Playmakers Podcast​

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And to all the dads, stepdads, mentors, and father figures in our community—Happy Father’s Day.
​​
Thanks for showing up, guiding others, and doing the work that matters most—on and off the job.

We're cheering for you

Seth, CMO @RealScout

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