Become a smarter real estate marketer in less than 10 minutes per week!
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Hey there,
Your website might look good—but is it actually driving business?
Most real estate websites fall into the same trap: they mimic national portals, emphasize search over strategy, and miss the chance to differentiate. That’s not just a design issue—it’s a brand and conversion problem.
In our latest post, we break down what actually makes a real estate site high-converting in 2025:
✅ Lead with value—not search
That generic IDX box above the fold? It’s not doing you any favors. Instead, lead with a bold value proposition that tells visitors why you are different.
✅ Sell the final payoff
Don’t just list services. Show people what they’ll get from working with you—less stress, more money, better outcomes. That’s the hook that builds trust.
✅ Design for conversion first and foremost
Pageviews and search time are vanity metrics. Design your site to guide visitors to take action—with clear calls to action and smart content.
✅ Go mobile-first
With 68% of home searches starting on mobile, your site needs to be thumb-friendly, fast, and intuitive—especially on the go.
✅ Measure what matters
High traffic doesn’t mean high performance. Track conversion rates to see if your site is truly helping your business.
Use this 15-minute-a-day Zestimate strategy to find hidden sellers in your database.
Is Your Database Full of Hidden Sellers?
Most agents are still waiting for sellers to raise their hands. But the top teams? They’re using Zestimates to start the conversation.
Enter the ZMA Strategy—a simple, repeatable daily routine that turns dormant contacts into active listing opportunities using Zillow data + Database automation.
📍 Here’s the quick hit version:
Text 5–10 contacts/day a screenshot of their Zestimate asking: “What do you think about this value?”
Respond like a pro by offering a custom valuation (and positioning yourself as the expert).
Add them to RealScout Home Value Alerts to nurture interest on autopilot.
Why this captures attention: ✅ Homeowners are always curious about their home’s value ✅ It doesn’t feel salesy—it feels helpful ✅ You stay top-of-mind with monthly, automated updates ✅ And most importantly…you only follow up with people showing intent
Sometimes we don't fully think through the words we say to clients and the outcomes they provoke. Sharran shares an excellent way to reframe our questions to serve the client. ✋
Writing great emails, texts and social posts is an art form that every marketer needs to master. Jimmy shares some of the best real estate hooks and openers I've ever seen 🚀