7 MONTHS AGO • 1 MIN READ

Drowning in technology (Can anyone help?)

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Nurture Academy

Become a smarter real estate marketer in less than 10 minutes per week!

Hey there,

Ever feel like you have so much technology—but you’re not sure it’s actually helping?

If your daily routine involves dozens of open tabs, overlapping tools, and a CRM you secretly avoid, it might be time for a reset. The problem isn’t you—it’s a bloated tech stack trying to do everything, and potentially excelling at nothing.

You’re not alone. That’s why we put together a simple tech stack audit to help you simplify without starting from scratch:

Here’s how to take control:

  1. Audit What You’ve Got
    Start with a full inventory of every tool you use—CRM, email marketing, transaction management, search alerts, calendar apps, project boards, the works. You can’t fix what you haven’t mapped.
  2. Ask: “What’s This Actually For?”
    For each tool, identify the job-to-be-done. Is it helping you close more deals? Save time? Delight clients? Or is it just… there? Be ruthless about keeping only what delivers clear value.
  3. Streamline & Strengthen
    A strong tech stack isn’t necessarily a small one—it’s a strategic one. Prioritize tools that specialize in one thing and do it really well, and make sure they integrate smoothly with each other. Fewer headaches, more results.

The end goal? A tech stack that works for you—not the other way around.

More Actionable Tactics

Want to stand out in your market without spending more on ads?

Our latest guide breaks down hyperlocal marketing strategies that actually work for real estate teams—especially in competitive markets.

Here’s what you’ll learn:

  • How to uncover what your community actually cares about
  • Why the “local expert” badge is earned—not claimed
  • Proven tactics to build trust online and offline
  • How to create content that drives referrals and inbound leads
  • Real examples from top-performing teams doing it right

Read the full guide to start making your brand the one people know and trust in your market.

Simple Growth Hacks

Marketing fails without consistency, brand & systems!

This video from Ryan Serhant is pure gold. Sales happen after the 5th call, the 7th DM and 10th email ✋

A social media engagement strategy than anyone can use to grow!

We're big fan's of Chelsea Peitz, she breaks down social media strategy to make it actionable and effective 🚀

We're cheering for you. Hope you have a great week!

Seth, CMO @RealScout

P.S. Reply to this email and let us know what content you want more of :)


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Nurture Academy

Become a smarter real estate marketer in less than 10 minutes per week!