📬 Your Emails Don’t Matter If They Don’t Get Seen
Let’s talk email deliverability—the unglamorous but absolutely essential side of email marketing.
Because it doesn’t matter how great your message is…
If it lands in spam, it’s game over.
Our latest blog post breaks down how email deliverability will make or break your marketing in 2025, and here’s the headline:
Success isn’t just about what you send. It’s about what actually reaches the inbox.
Here are three smart steps you can take right now to improve your deliverability and protect your sender reputation:
1. Prune your list regularly
❌ Stop sending to cold, unengaged leads
✅ Focus on people who are opening, clicking, and replying
Why? Because low engagement tells inbox providers you’re spammy—even when you’re not.
2. Warm up your sends
Avoid big blasts to thousands of contacts at once (especially after a long gap).
Instead:
🔁 Slowly increase send volume
📈 Start with your most engaged contacts
💡 Pro tip: Use a warm-up system that adjusts based on real-time engagement data
3. Stay out of the ‘spammy sender’ zone
✅ Authenticate your domain (SPF, DKIM, DMARC—don’t worry, your CRM or email provider can help)
✅ Avoid spam trigger words
✅ Make unsubscribe links easy to find (seriously—it helps!)
And most importantly, only send emails that feel human and add value.
Here’s the truth:
The inbox is more protected than ever. Real estate pros who understand deliverability—and actively manage it—will be the ones people actually hear from in 2025.
👉 Read the full guide for even more actionable tips and tools.