7 MONTHS AGO • 3 MIN READ

Still waiting on your response (but here’s how to fix that)

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Nurture Academy

Become a smarter real estate marketer in less than 10 minutes per week!

Hey there,

If you’re anything like me, it’s way too easy to let lead follow-up fall through the cracks—especially when your inbox is overflowing and your CRM looks like a game of Tetris.

This week, I want to help you cut through the noise. We put together a smart, simple way to prioritize your follow-ups by segmenting your database—not with complicated systems or new tools, but with a clear framework that makes sense for real life real estate professionals working to generate more closing.

Let me show you how →

Smart Lists work because they’re rooted in behavior. And that’s the real shift—moving from static timestamps to dynamic signals. It’s not just about when a lead last engaged, but how they’re engaging right now.

This is the power of behavioral segmentation: it flips the way we think about our database. Instead of treating it like a graveyard of old contacts, it becomes a living, active tool for conversion.

Want to see exactly how to use this strategy to your advantage?

More Actionable Tactics

The Teams Report Cheat Sheet

Ever wonder how the top real estate teams actually scale? We partnered with Tom Ferry and T3 Sixty to find out—and distilled the results into one punchy, no-fluff cheat sheet.

It’s packed with insights on:
✅ Where high-performing teams are spending to grow
✅ How they structure their support staff
✅ The one massive opportunity most teams are still ignoring (hint: it’s SOI)
✅ How the best teams are navigating market shifts like pros

Whether you're building a team or running a brokerage, this is your shortcut to what’s working right now.

Master Your Database: RealScout & Follow-Up Boss Integration for High-Performance Teams w/ Lee Adkins

Free Live Webinar | Register Now »

Tired of watching leads go cold in your CRM? Wondering how to actually convert your existing contacts into real opportunities?

Join RealScout and Amplified Solutions for a powerful 45-minute webinar where we’ll show you exactly how top-performing teams are activating their databases and generating 3–5 extra deals a month—without extra manual work.

🔑 What You’ll Learn:

  • 7 proven email templates that boost engagement up to 40%
  • How to automate personalized follow-up using RealScout + Follow-Up Boss
  • The exact SmartLists that surface ready-to-act leads
  • Implementation tips from teams seeing real results (Troy Palmquist, Gigi Lopez, and more)

📅 Date: May 8th
Time: 12PM (Eastern Standard Time)
🎁 Bonus: All registrants receive our RealScout Email Templates That Work guide—complete with automation setup links and scripting.

Stay until the end for exclusive access to:

  • A bonus template most teams are missing
  • SmartList configurations that surface immediate opportunities
  • A free consultation offer with Lee Adkins of Amplified Solutions

This is your chance to stop the lead leakage and start working smarter with the database you already have.

Simple Growth Hacks

Leverage personalization to cut through the marketing noise!

Our friend Jason Pantana recently shared this hack for personalizing your comms to get your prospects attention ✋

Learn how to win more repeat business and buck the trend!

Tristan Ahumada is one the hardest working REALTOR marketers. Follow this strategy to outperform the industry 🚀

Listen to a new podcast: What Redfin’s Deal with Rocket Means for the Rest of the Industry

Playmakers is a new podcast hosted by Andrew Flachner, co-founder and CEO of RealScout and a trusted interviewer of some of the most influential figures in business and real estate. Flachner’s previous conversations have included New York Times bestselling authors like Simon Sinek and C-suite executives from organizations such as NAR, Zillow, and RE/MAX. With a background at the intersection of technology, brokerage, and media, he approaches each conversation with the depth of a strategist and the curiosity of a journalist.

Subscribe to the podcast and get immediate access to the first live recording with Glenn Kelman of Redfin and Jack Miller of T3 Sixty, you won't be disappointed!

We're cheering for you. Hope you have a great week!

Seth, CMO @RealScout

P.S. Reply to this email and let us know what content you want more of :)

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Nurture Academy

Become a smarter real estate marketer in less than 10 minutes per week!