4 DAYS AGO • 2 MIN READ
You're dressed for somebody else's body
Hi Reader! A reader named Elizabeth hit reply a few weeks back and handed me the best marketing metaphor I've gotten all year. She wasn't trying to. She was describing her own problem. "How to fit your marketing to your personality… like buying clothes: the outfit you think you want vs. the one that fits your body type. I might think I want 30-something buyers, but my gift is downsizers." I've read that four times now. Here's what a good stylist does. They don't ask what you want to look...
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